Thursday, December 11, 2008

The Sims, Nelly Furtado, and our Environment


This video is a great awareness tool to spread the message of helping our environment. It is cool and modern, utilizing popular outlets-video games and music, attracting the younger generations. Through Pop culture, the serious and important issues of pollution and global warming are reformed into something the youth can understand.
The video is simple, yet provides a big message, and a clear solution. We need to take the small steps that we can, as this will have a great impact on altering the fatal course our planet is facing. The problem is not out of our control. If every single person took these steps, recycling and not spending resources carelessly, think of what a difference it could make on our planet!
The video also seems ironic to me, and perhaps sending the message that if we can utilize technology and create video games such as the Sims and others, can we not utilize technology to help avoid global warming and ultimate destruction of our planet as we know it?
Last, I like that the video discusses England and was made there. This reminds us that this is truly a global issue that affects us all.

1 comment:

Nicole Michel said...

I loved the music and the random simness of the video. I think it's a very modern way to appeal to our generation about the reality of our earth's state. If we don't pay attention to our environment we won't have the luxury of electricity and television because we will either be extinct or living in a bubble. I wonder though do gamers see these things and pay attention or do they simply laugh them off? Wouldn't be great if the Sims creators advocated taking care of the environment with an eco-friendly version of the Sims? I think if it was presented in the right way people would be into buying the game. Especially if the proceeds went to saving a rainforest. See the influence technology has on us? Isn't it ironic that the same things that kill us, technology, can be modified to save?